Business Website Design
The design is the most important factor when setting up your local internet marketing campaigns. Our team specializes in building search engine optimized local business websites designed beautifully and for maximum conversions.
High Quality Content
Looking professional is only half the battle, you need to sound professional as well. At Edgex, we ensure your local business looks and sounds better than the competition. We focus on providing relevant, rich content for search engines that attracts potential clients.
On-Page Optimization
Our team takes care of the technical side of your website to ensure the site structure and layout are set up for optimal success.
Business Blog Design
We set your local business up with an SEO Blog for publishing blog posts to help increase awareness and professionalism, which result in better rankings. Our easy to use interface allows anyone, with any skill set, to publish local relevant content that search engines and your leads love.
Autoresponder Messages
Autoresponders are one of the most overlooked touch-points in local internet marketing. When a lead fills out a form on your local website, typically this is not the only one they are filling out. Firing over an automated message that is well designed and professionally written creates a positive user experience and separates you from your competition.
Email Marketing Design
Our local internet marketing systems are designed to drive in leads of all shapes and sizes. We educate our local business owners on the importance of email marketing and equip each business with professional email templates that can easily be used for promotional messages, announcements, blog posts, and events.
Google My Business, Yahoo Local & Bing Local Setup
Most local internet marketing companies go to every extent to ensure you do not own your listings. We ensure your local business is set up with your email address and optimized for your industry on Google, Yahoo and Bing. This means you own your Google My Business, Yahoo Local & Bing Local account whether you are still with us or not!
Local Citation Builder (Directory Listings)
A major strategy in ranking higher is to leverage inclusion; this validates the location and industry your business is in. We not only place your business in handpicked directories, we also place your local business in the ones that have been proven to increase your Google Places, Yahoo Local and Bing Local accounts.
Monthly Press, Blog Posts & Articles
Press Releases and Articles are some of the best high profile backlinks you can provide for your local business. Our team creates optimized, high-quality monthly press releases and articles to drive referral traffic and create the best type of backlinks to increase your local business placement on search engines.
High Profile Backlinks
Our team not only obtains your traditional backlinks through articles and press releases, we also obtain high profile backlinks from high domain authority sites and Wiki pages. We ensure you are outranking your competition with the use of high-quality, strategic article commenting.
Pay-Per Click Without Paying Per Click
We include a local PPC campaign targeting exact searches in your local city. This means you are not charged per click as we invest a determined amount of time based on your industry and local market to "Jump Start" quality calls to your local business.
Professional PPC Campaign Set Up
We are experts in Pay Per Click and understand that not all ads and budgets are created equal. Because of this, we ensure your ad is built to maximize the lowest cost per click to bring your local business higher quality clicks and calls.
Powerful Call To Action
We work with you to determine the best possible call to action for your visitors. This produces more phone calls, more email leads, and higher conversion on sponsor links. This lowers cost per click and gives you more clicks during your "Jump Start" phase.
Target Keywords
Our team defines and targets the highest converting keywords for your industry. Unlike organic traffic, every click has a cost, so we perfect the keywords that are being searched to increase the volume of searchers who find your business.
Local Setup of Facebook, Twitter & Google+
It is important to be set up correctly, but even more important to be set up locally in your city and with full owner rights. Our team will work with you to make sure you are the owner of your accounts and train you on those accounts.
Monthly Social Media Marketing
Our local internet marketing experts will maintain a monthly marketing campaign that includes publishing blog posts with the right format and tags, publishing industry news and events local to your market, promoting your social media links, and much more.
Powerful Blog Posts
Fresh content is the key to being King of local SEO; without it, it is very difficult to prove you are a local expert in your field to the social community. Our team generates high quality content such as tips and How To's. We leverage this content to validate your expertise in your local industry, building your domain authority.
Social Media Analytics
Tracking social media customers is important to understanding what is working and not working. Our management platform provides powerful reporting tools to see how many leads, likes, and follows are being generated from our social media marketing efforts.
Local Phone Tracking & Recording
Phone call tracking can be a difficult thing to understand without the proper system in place. Our system not only tracks what number is calling, but also records the conversation so that at any time you can reference the quality of the lead and call response.
Lead Tracking
Our inbound marketing software alerts you with detailed email lead notifications immediately following a lead creation on your website. Business owners can then log in and manage leads by sending emails, setting up notes, and scheduling follow-up calls for that lead.
Search Engine Rankings
Our inbound marketing software provides reporting on where you currently rank on Google, Bing & Yahoo for major keywords. Although our campaigns provide various avenues that leads are generated from, the closer you are to the first page, the more traffic, calls and leads you will receive.
Web Analytics
Knowing how people are finding you is just as important as how deals are being closed for your local business. Our platform enables our local businesses to get a full 360 degree view as to where and how prospects found you and which ones turned into customers.